Leaderzone Gains Competitive Edge
Quanta Bar’s AI smart marketing solutions and expertise reflects commitment to excellence and passion for helping companies become the best version of themselves.
LeaderZone is a premier leadership consulting firm that specializes in transforming directors and managers into altruistic leaders; offering a unique approach that begins with a free diagnostic assessment of leadership skills. LeaderZone provides tailored coaching programs and workshops to fill in any gaps and help individuals become more effective leaders.
Quanta Bar’s partnership with LeaderZone, helped them develop a comprehensive marketing strategy that has propelled them to new heights of success.
With a full package of services that includes web design, content marketing, PPC campaigns, and SEO, LeaderZone gained the competitive edge needed to stand out amongst competitors and reach their target audience, positioning them as an authority in their market while growing their success.
LeaderZone's Expertise & Objectives
In the competitive corporate world, a visionary approach that emphasizes altruism is not only commendable, but essential. LeaderZone understands the importance of getting the message across the right channels to awaken the need for inspirational leaders in every company.
This vision is perfectly aligned with Quanta Bar's goal of improving overall performance on both corporate and individual levels "the smart way".
LeaderZone’s partnership with Quanta Bar was a natural fit for 4 years. We worked together to quantify our shared goal of providing concrete marketing solutions with solid growth results.
In the world of corporate strategy, LeaderZone’s professional and confident tone of voice needed to be heard and etched in every mind and this is exactly what Quanta Bar helped with. LeaderZone's goals were to penetrate a daunting, competitive market while sustaining a superior level of engagement with the audience. Additionally, expanding the business at an exponential rate and establishing a robust online presence were top priorities.
LeaderZone required a redirection of its marketing content; a web page that complied with the demands of its clients offering extensive information and online booking. Concurrently, a strong presence on social media platforms, Google and LinkedIn were necessary to direct the highest audience number to LeaderZone’s services.
What We Helped Them Achieve
Quanta Bar does not rely on theories to achieve success in marketing. Instead, we pride ourselves on crafting well-thought-out strategies that lead to long-term, smart marketing solutions. Our approach is centered around understanding our clients' vision followed by offering the right solution. That's why we consult, advise and guide our clients every step of the way.
4 years ago, we had the privilege of collaborating with LeaderZone to elevate their digital standing and revamp their online presence. The pivotal step of rebranding, which involved crafting a fresh logo, was deemed essential for LeaderZone's aspiration to become an all-inclusive, encompassing and coherent brand to establish a harmonious brand image. This initiative was undertaken with a corporate tone of voice that aligns our vision with LeaderZone's objectives.
Next step was creating, designing and developing their website and crafting the best UX/UI features to improve the end-user's browsing experience. Our AI smart tools helped make this transformation seamless. LeaderZone gained a 24% growth rate on the website with over 1.2k visits per month. This feature not only improved customer satisfaction, it also generated more leads in a cost effective manner, driving more traffic to the website and giving the audience the best experience on all devices.
We even added a newsletter feature named Diagnostic which is a mini questionnaire offered free of charge, allowing customers to recalibrate their leadership and helps foster customer loyalty. In the span of 6 months LeaderZone’s number of subscribers witnessed a significant 150% increase, concurrently increasing brand awareness, generating higher ROI and improving the overall customer-business relation.
To increase engagement and visibility, we developed pay-per-click marketing campaigns on LinkedIn and Facebook, resulting in a significant boost of 1.4K followers (LinkedIn) with up to 1.5K post impressions and a 4.5% engagement rate. LinkedIn also generated over 500 quality leads in 2 months.
We also strengthened LeaderZone's social media presence by creating on-point marketing content that drives audiences to “take action”, ultimately resulting in an increased number of followers and increased website traffic. Our human expertise and AI smart marketing solutions work together seamlessly to create perfection in every campaign we launch. Captivating the audience’s attention is primary. Reaching the right audience is only rendered complete through retention, however it all starts by building brand awareness and recognition, a feature we pride ourselves for at Quanta Bar.
At Quanta Bar we do not just see potential - we nourish it and help it flourish. After all, that's what sets us apart as leaders and pioneers in the marketing industry. We help you thrive and achieve your business goals in the fastest manner. Trust us to give you the right image, the right message, in the right place and at the right time!