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Selected Projects

AI Smart Marketing to Revolutionize the Specialized Pharmaceutical Experience

SpecPharma

  • Branding,  copywriting,  website,  SEO,  PPC campaigns,  SMM
  • 2022
  • Communication Design
  • Branding
  • Website design & development
  • Packaging Design

SpecPharma is an independent pharmacy committed to providing specialized services, medications, and treatments to patients and health professionals across Québec. Their focus is on offering tailored solutions that meet the specific needs of their diverse clientele, ensuring the highest standards of healthcare.

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Client Profile

SpecPharma is an independent pharmacy committed to providing specialized services, medications, and treatments to patients and health professionals across Québec. Their focus is on offering tailored solutions that meet the specific needs of their diverse clientele, ensuring the highest standards of healthcare.

Client's Business & Objectives

When SpecPharma approached us, their goal was to represent their independent pharmacy in a way that highlighted their specialized services and commitment to high-quality healthcare. They needed a strong brand identity, a user-friendly website, and a robust online presence to attract and retain patients and health professionals. The objective was to increase engagement, retention, and overall visibility in the competitive pharmaceutical industry.

Ensuring the highest standards of healthcare communication

Website design and development | SEO | Content marketing | PPC Campaigns | Social Media Management | Branding
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Our Strategic Approach

Quanta Bar AI Smart Marketing Solutions collaborated closely with SpecPharma to develop a comprehensive marketing strategy. The services provided included:

  • Brand Strategy and Branding:
    We crafted a cohesive brand strategy and visual identity that reflect SpecPharma's commitment to quality and specialized services.
  • Copywriting:
    In collaboration with Lamia Charlebois, we developed engaging and informative content to effectively communicate SpecPharma's expertise and offerings.
  • Website Design and Development:
    We designed and developed a user-friendly website with seamless UX/UI, showcasing SpecPharma’s services and enabling easy access to information.
  • Google Ad Campaigns:
    We launched targeted PPC campaigns to enhance online visibility, drive traffic to the website, and generate leads.
  • Packaging, Flyers, and Marketing POS Materials:
    We designed attractive packaging and promotional materials to support SpecPharma's marketing efforts both online and offline.

Achieved success

The strategic marketing efforts led to significant achievements for SpecPharma:

  • Retention Rate:
    A 68% increase in retention rate, reflecting the effectiveness of the new branding and marketing strategies.
  • Engagement Growth:
    A 14% growth in engagement, indicating higher interaction and interest from the target audience.
  • Google Engagement Growth:
    A 73% increase in Google engagement, showcasing the success of the PPC campaigns and enhanced online presence.

Quanta Bar AI Smart Marketing Solutions effectively delivered a comprehensive marketing strategy that met SpecPharma’s needs, ensuring a strong market presence and significant growth in engagement and retention. The success of the project highlights the power of strategic, AI-driven marketing solutions in the pharmaceutical industry, helping SpecPharma stand out and achieve its business objectives.
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