On-site SEO refers to the strategies and techniques used to optimize a website for search engines. It involves optimizing various on-page elements of a website, including the content, HTML code, and site architecture. Some common on-site SEO techniques include:
Keyword Research: It's essential to identify and use the relevant keywords on your website to help search engines understand the topic of your website and improve your rankings.
Content Optimization: You need to ensure that your website content is relevant and provides value to your audience. Optimizing the content with the relevant keywords and making it easily readable for search engines is essential.
Site Architecture: Proper site architecture is crucial for both users and search engines. Your website should be structured in a way that is easy to navigate and makes sense to users and search engines.
Meta Tags: These tags provide information about your web page to search engines. The meta title and description are visible on search engine result pages (SERPs), and optimizing these tags can improve your click-through rate (CTR).