Every Step Counts
Pied confort
At Quanta Bar, we pride ourselves on understanding the healthcare regulations and laws, and understanding its reality while delivering results that exceed our clients' expectations. One of our standout projects is our collaboration with Pied Confort, a high-end podiatric clinic dedicated to providing top-quality foot care services. Founded by Dr. Anthony Careccia, Pied Confort aims to offer state-of-the-art treatments and personalized guidance to its clients. In this portfolio presentation, we highlight how Quanta Bar’s comprehensive marketing strategy helped Pied Confort establish a compelling brand identity, enhance its online presence, and achieve significant growth in a competitive market.
Pied Confort is dedicated to providing top-quality services and treatments in podiatry, founded on the latest technologies and knowledge in the field. With a team of health professionals led by founder Dr. Anthony Careccia, Pied Confort offers personalized guidance and treatments tailored to their client’s specific needs.
Client's Business & Objectives
Opening a new clinic in a new geographical zone brought about challenges for Dr. Careccia, namely when trying to stand out among direct competitors in the area.
An exquisite podiatric clinic needed the right marketing strategy while adhering to the laws and regulations of the Podiatrics Order of Quebec.
All that was translated in a strong name that signified its purpose, a website that gave clients a seamless experience from obtaining service information to booking appointments online.
After quantifying the challenges, Quanta Bar’s team of experts presented Dr. Careccia with smart marketing solutions powered by AI marketing tools that answer his exact needs.
When Dr. Careccia opened his new clinic in Fontainebleau, he aimed to create a brand that truly showcased his state-of-the-art podiatric practice.
Transforming Podiatric Care with Innovative Marketing Strategies
Website design and development | SEO | Content marketing | PPC Campaigns | Social Media Management | Branding
Our Strategic Approach
Quanta Bar AI Smart Marketing Solutions collaborated closely with Dr. Careccia to develop a comprehensive marketing strategy. The services provided included:
- Naming:
We selected the name "Pied Confort," which signifies “the comfort of your feet,” encapsulating the clinic’s mission. - Brand Strategy and Branding:
We crafted a strong brand identity with a unique logo and visual elements that reflect the clinic’s high standards. - Copywriting:
Engaging and informative content was developed to communicate the clinic’s expertise and services effectively. - Website Design and Development:
We created a user-friendly website with a seamless UX/UI, integrated with an online booking system to facilitate appointments. - Google Ad Campaigns:
We launched targeted PPC campaigns to enhance online visibility, drive traffic to the website, and generate leads.
Achieved success
The strategic marketing efforts led to significant achievements for Pied Confort:
- Online Presence:
A highly automated website that offers a smooth user experience from obtaining service information to booking appointments. - Brand Recognition:
The strong branding and consistent online presence helped Pied Confort stand out among competitors. - Lead Generation:
The Google Ad campaigns led to a 450% growth in website traffic within two months, with an average of 456+ business profile interactions monthly. - Client Engagement:
80+ business calls were generated from Google, resulting in a cumulative growth of 250% in two months. - Customer Feedback:
Pied Confort received 5-star reviews on Google and Facebook, reflecting the positive impact of the enhanced marketing content and social media presence.
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Lead generation in two months
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Google profile interactions
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High quality website traffic
